Borough 22 at Selfridges

Borough 22 is an award-winning, inclusive bakery brand founded by Ryan Panchoo, born from a personal mission to provide delicious, allergen-friendly treats for his own children. The business has grown from a home-kitchen project into a recognized leader in the free-from market, now featuring a prominent concession stand within the iconic Selfridges Food Hall on Oxford Street in London. The atmosphere is centered on accessibility and safety, offering a welcoming space for those with dietary restrictions to enjoy high-quality baked goods without compromise.

The menu focuses on a variety of fried and baked doughnuts, including popular items like yum yums and seasonal collections. Every product is 100% gluten-free, dairy-free, and nut-free, with the company also maintaining Halal and Kosher certifications for their range. By utilizing a proprietary blend of naturally gluten-free ingredients and sourcing from certified gluten-free oat farms, Borough 22 ensures that their treats are safe for those with celiac disease and severe allergies. Beyond their physical location in Selfridges, the brand offers nationwide delivery, making their inclusive, award-winning doughnuts accessible to customers across the United Kingdom.

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